Tuesday, September 21, 2010

Aschobi Designs - All about faith

Sierra Leone. For those who don't know, this is one of the three poorest countries in the entire world, despite the important flood of diamond exploited out there. Ever saw the movie Blood Diamond ? Yes, it was there (cliché to its highest..). Like it wasn't enough, Sierra Leone got rid of a murdering 11-year civil war in January 2002, exactly because of those same diamonds and their controlling.



However, through that chaos, an aspiring stylist, Adama Kai decided to bring a little hope where there wasn't anymore. She studied in Paris, traveled to New York and went back to her native country, for the love of it and its people.
I am designing fashion as a Sierra Leonean. I am launching this platform from Sierra Leone to represent Sierra Leone. I want Aschobi to be the aspiration and desire of every Sierra Leonean but also for everyone else too.

Now, with her very own brand Aschobi, Adama is being shouted out from different corners of the globe. Her designs are modern, classy and never forget her roots.
One word: COURAGE.






www.aschobi.com

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